Location:
Webinar

Digital Brand Enforcement: Adapting to an Evolving Global Economy

The events of 2020 have brought unprecedented changes to the global marketplace and business culture.

The COVID-19 pandemic has caused the vast majority of businesses to shift to conducting business entirely online, with employees now working in virtual environments. At the same time, various factors, including consumer fears, product shortages, and supply chain interruptions, have resulted in a dramatic rise in incidents of online infringement, phishing, and fraud.

Please join us for a webinar that will explore how brand owners can best protect consumers and the integrity of their valuable brands in this new economic landscape, including:

  • Overview of areas to consider when formulating an online enforcement program, including domain names, social media profiles and content, online marketplaces, other website content, and fraud/phishing scams;
  • Discussion of new and increased types of infringement resulting from the COVID-19 pandemic;
  • The importance of maintaining an enforcement program, and strategies for doing so efficiently and cost-effectively;  and
  • Proactive strategies for deterring infringers and scammers looking to misuse your brands and minimizing their impact on your customers and your business.

Moderator
Brian J. Winterfeldt, Founder and Principal, Winterfeldt IP Group, PLLC

Speakers

  • Gerald Bourne, Philip Morris International
  • Stephanie Stella, Microsoft Corporation
  • Todd Williams, Stripe, Inc.

CLE credit pending in California and New York.

Register Now

Or send an email to events@winterfeldt.law

The COVID-19 pandemic has caused the vast majority of businesses to shift to conducting business entirely online, with employees now working in virtual environments. At the same time, various factors, including consumer fears, product shortages, and supply chain interruptions, have resulted in a dramatic rise in incidents of online infringement, phishing, and fraud. Please join us for a webinar that will explore how brand owners can best protect consumers and the integrity of their valuable brands in this new economic landscape.

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